While Larry Katz was conducting leading edge experiments on adult brain cell growth in his Neurobiology Lab at the Duke University Medical Center, co-author Manning Rubin was collecting and absorbing the flood of scientific research on the brain that was appearing in the national press and thinking about how to use this information in a way that would benefit others. They were serendipitously introduced by publisher Peter Workman. Over a two year period the pair blended their interests and talents into defining a unique concept they called Neurobics. They have developed it into this book that offers a new kind of brain exercise to help the growing millions concerned about mental decline as they grow older.

Lawrence C. Katz, PhD. as the James B. Duke Professor of Neurobiology at Duke University Medical Center and an Investigator in the Howard Hughes Medical Institute, graduated from the University of Chicago, Dr. Katz was a post-doctoral fellow at Rockefeller University, where he worked with Nobel Laureate Dr. Torsten Wiesel. He was internationally recognized as an expert on the development and function of the mammalian cortex. His research focusing on neurotrophins and their effect on nerve growth received widespread recognition in the scientific community and led to the conceptual foundation of this book. Dr. Katz published over fifty original scientific articles and received numerous professional awards for his research.		Manning Rubin, who comes from a long line of writers, has spent most of his career writing in the communications and advertising business for major firms like Grey and J. Walter Thompson besides running his own movie advertising company. As volunteer Creative Director for The Anti-Defamation League, he has created and consulted on scores of public service ads for over 33 years to fight prejudice and hatred. A Phi Beta Kappa from the University of Richmond and Johns Hopkins, Manning recently retired from stretching his brain as a Senior Creative Supervisor in a leading interactive marketing agency in New York's silicon alley to write full time. His book "60 Ways to Relieve Stress in 60 Seconds" was also published by Workman. He's working on several new ones at his home in Pawlet, VT.